From a recent study by the Consumer Electronics Association:
When asked how they spend their day, nearly half of teen's activities were driven by technology. Four of their five top activities were technology driven, with listening to music as the most popular activity among teens. Purchasing (58 percent), borrowing (56 percent) or receiving a CD (52 percent) as a gift are still the primary sources teens get music, with online stores (51 percent) being a secondary source. Purchasing music through online stores has increase 10 percent since 2006 and teens are accessing music
through online sources like YouTube (47 percent). As teens increase their online time, there is expected growth in online consumption of music.
Did I hear somebody say "Don't Sell the Music, Sell the Time Spent Listening to the Music"?
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