Pizza Hut is offering 75 free downloads from emusic with any order placed online.
There is nothing new about this type of promotion, Pepsi and iTunes have done it before and on a bigger scale.
I like this type of promotion but I still believe that the free tracks should include a short "brought to you by Pizza Hut" audio lead-in.
This turns the tracks into ad specialties (the term for all the free pens and stuff you get at trade shows). If you believe this study, ad specialties are the most effective advertising medium.
Don't know if I buy that but ad specialties are the ads that keep advertising.
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