Even in its nth iteration I still believe that lala.com is LaLa. However, I do like one thing in this current version of the service - the 10 cent price.
Your dime only buys you the right to stream the song from lala forever - or until lala goes belly up (so the right won't last too long).
Still this represents agreement from the labels to sell something at what is close to a reasonable price in today's world.
Is a trend starting? I just saw at billboard.biz that:
Universal Music Group is teaming with Dell to give customers the option of adding pre-loaded MP3s from the label's catalog to new computers purchased from the company. The deal does not provide access to the full UMG catalog, but rather a collection of curated playlists organized by various themes - No. 1 songs, Rock Titans, Blues Masters, etc. - as well as music featured in films that Dell also offers as bundled content. A 50-song playlist for $25, and a 100-song playlist for $50, which works out to about half the cost per-track from music purchased online. All files will be DRM-free.
The formats of these lower priced offerings are funky and are just nibbling around the edges of cheaper downloadable tracks. Still, I see them as budding recognition from the industry that price is the primary motivator of music acquisition behavior.
1 comments:
It's a least a trend towards some kind of variable pricing. Some music needs to be free, others fairly warrant a price tag.
It'll depend on the artist and the music, and how the music is delivered/packaged.
A single price point doesn't make sense anymore.
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