We7 is essentially abandoning ad-supported downloads. According to the company's blog:
Thirdly, as we shift the focus to free streaming rather than free downloading (at least for now), adverts on downloads will no longer be removable after 28 days. Also, outside the UK, we will be suspending the ability to download free tracks with adverts. There are many reasons as to why we have taken these steps but the main one is simple economics, as we strive to focus upon the UK to build and deliver an outstanding music experience.
Our dream is to eventually give you the choice to stream or download any music you want, for free. The barriers are many, but we are confident that we eventually deliver on our dream, even though it may be in small patient steps.
We7's approach to ad-supported downloads is flawed but it is better than anything out there.
I am disappointed that the company is abandoning the approach that will eventually come to be the predominant approach to music distribution - in favor of the very crowded (has Peter Gabriel heard of myspace music?) ad-supported streaming space.
1 comments:
Interesting. I hadn't been aware of we7 before this.
Looks like music is headed toward the cloud as well.
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