Monday, September 15, 2008

Napster and Best Buy: Doomed Love


So Best Buy has purchased Napster.

Stephen Colbert could do another AT&T thing on this one:

In 2004 Circuit City purchased MusicNow; the next year AOL bought MusicNow from Circuit City; in 2007 AOL shut down MusicNow and Napster acquired its subscribers. Now Circuit City competitor Best Buy is acquiring Napster.

This acquisition will not work for Best Buy. Best Buy customers are not subscription music customers. I have written before that subscription music is for the rich. Regular music consumers - the people who shop at Best Buy - can't (and wouldn't) pay the big bill for subscription music.

I predict that the next transaction on this troubled trail will occur within 18 months when Real picks up the Napster scraps from Best Buy for the big subscription music dog named Rhapsody.

On the other hand, if Best Buy converts Napster into an ad-supported subscription download service...

1 comments:

Troy said...

The only reason Napster is failing is because of their continuous bait and switch tactics. I tried to Download and listen to the entire Album from the band OK Go - Oh No. Well on Napster you can't listen to that album as a subscriber. However Rhapsody has the entire Album. Next I tried Van Halen's album 5150 A highly popular album. Again bait and switch. You have to buy some of the popular tracks in order to enjoy the full Album. Not what I expect from Album Rock. 38 special's album Anthology is the same way on Napster. This is why subscription music may fail for some services. Also your comment on only the Rich will subscribe, Well I am certainly not rich, yet I see more value from subscription music services suck as Rhapsody especially if you have a cell phone that can play music and a wireless FM transmitter to transmit your music to your car Radio. As long as the cell phone can put out good Stereo or pro logic surround sound it is all you need and of course the phone does not have a 760 GB HDD in order to carry 11,000 tunes like my computer does. So like I say subscription music services are for everyone, just that people like myself don't like being toyed with as does Napster toy with me. I got another FREE 30 days because of my complaints about bait and switch. However I'll probably cancel after Nov 13.