In July I wrote this in a post:
Kudos to last.fm for the ad targeting initiative described in the Financial Times article below. Basically, the site is using the music that is being played as a means of selecting the ads to present. I believe that a detailed and accurate psychographic and demographic profile can be built from an individual's music selections alone (I did a lot of reasearch in this area and will blog about it soon). Just another factor that makes recorded music a powerful advertising medium.
Last week a researcher in England announced findings from a study that links preference for certain musical genres to specific personality traits. Here is a brief audio interview with the researcher, Professor Adrian North.
We have known about the link between music preference and personality for a while. A couple of Longhorn professors published similar results five years ago, and there is data that pre-dates this.
What makes this information important now is its relevance to the growing interest in ad-supported music. Track metadata makes this information actionable.
I'll repeat what I said in my July post: Just another factor that makes recorded music a powerful advertising medium.
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