
Here is the headline on the just issued Zune press release: Zune Takes Music Discovery to the Next Level With New Ways to Find and Access Digital Music.
It seems like every new digital music offering is hyping discovery. Why? Is it because consumers are dissatisfied with current sources of music discovery? No. It is because discovery is one of the few music applications companies can think of for their technology.
Microsoft has fallen into the trap of music discovery - consumers don't care about it and there is no way to make money from it.
Regarding the Zune announcement, I agree with David Card: "...I'd feel a lot better about Zune's fortunes if I heard something super-aggressive about on-demand services, advertising, and syndication."
Tuesday, September 09, 2008
MS Falls Into The Music Discovery Trap
Posted by
Marc Cohen
at
3:12 PM
Labels: music discovery, Zune
Subscribe to:
Post Comments (Atom)


0 comments:
Post a Comment