Monday, September 29, 2008

DRM'd If You Do and DRM'd If You Don't

Late last year I posted the graphic above and made this prediciton about 2008:

Here is my first new year's prediction and it comes in two parts:
Part 1 -In 2008 all digital music will be available as DRM free downloads.
Part 2 - This will have no impact on music sales.
Well, it looks like I was right. Read this post from Peter Kafka at Silicon Alley Insider, which contains the following passage:
But finally, we have an admission from one of the labels: Dropping DRM hasn't made a difference. Via Digital Music News, here's Warner Music's Edgar Bronfman Jr. at the Goldman conference yesterday: "DRM on the download business hasn't really moved the needle frankly, growth trends haven't changed DRM or DRM-free."

1 comments:

Archie said...

Marc you love to state how all your predictions are right, and I believe you're in a group of people in the industry who get it. However, don't go overboard. Step back from your alterior motives (you business) and think about what you're saying here.

DRM has been taking a toll on music distribution for years. You can't make (accurately) a blanket statement about the effects of the absence of DRM without some more time passing. And 100% DRM free music is not a reality yet.