From an article in Mediapost referring to CPM's for mobile banner ads. If a banner is worth $20 then an audio ad integrated with music played on a handset is worth a lot more.
Data from a recent study by BIGresearch. Further evidence that ad-supported recorded music is a great way to reach targeted audiences.
From compete.com. Even in generating web traffic, free music, ad-supported included, trumps paid music.
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