A Couple of Numbers
Total units of recorded music (CD, download, video, etc.) sold in 2007: 1.4 billion.
Total units of recorded music traded on P2P networks every month: 1.1 billion
Ya' think this shows that people don't want to pay for their music?
EMI - The cuts and changes at EMI are all over the news today. EMI is pushing cost savings, a greater focus on A&R and 360 deals. However, I didn't see any mention of addressing what the market is demanding - free music. See above.
The Importance of DRM - Jupiter analyst Mark Mulligan posts some insight into the important role of DRM: "The great irony though is that a whole new era is opening up for DRM. With DRM poised to disappear from premium download stores it can play a strong differentiation role for ad-supported and subsidized services." Agreed.
Mark has another very interesting insight in this post: "...with DRM dropping from premium stores, and Apple currently absent from ad-supported, the digital music codec landscape could easily become: Premium - MP3/AAC, Ad-supported/subsidized - WMA. So Microsoft becomes the codec of choice for free." I have said before that Microsoft is in the ideal position to dominate advertising supported downloaded music.
Led Zeppelin- The purists don't like it but this Verizon commercial says it all about the power of music and advertising. It also says something about the power of music and cellphones. Enjoy.
1 comments:
Just came across this from the Financial Times:
The next Coldplay album could be brought to you by Sudafed, under plans being unveiled by Guy Hands today to boost EMI's flagging earnings with corporate sponsorship.
The Terra Firma chief executive told the FT his private equity group's plan for EMI would include several new ways of making money for artists.
"Football teams have very distinct corporate sponsorship. Why shouldn't some of the leading bands have the same sort of relationships?"
As an example, he said EMI could help bands who would not make it on the international stage find local sponsors who want to break into the student market.
http://www.ft.com/cms/s/0/765dad9e-c30c-11dc-b617-0000779fd2ac.html?nclick_check=1
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