I have written several times before that cell phones are a natural platform for advertising supported music.
The key connections between cell phones and ad-supported music are:
- Cell phones are optimized for audio, and music is an audio medium.
- Cell phones are essentially a beefed up portable MP3 player.
- Advertising supported downloaded music enables advertising to be pulled and delivered in a natural way.
The data show that cellphone users are overwhelmingly receptive to getting ad-supported music on their cellphone:
With the release of the Android open source mobile operating system by Google, and Verizon's announcement yesterday that they will open their network to all handsets and applications meeting minimal requirements, the path to ad-supported downloaded music on cellular phones has been cleared of many obstacles.
Advertising supported music on cell phones will rock the music and mobile worlds.
1 comments:
Does the advertisers get actual sales from all these ads? I have never bought anything from an ad I clicked on. Not that I can recall. I click on ads but rarely do I ever believe/make use of/care less about the advertisers service/product.
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